Why we think mobile analytics are important:

Mobile developers have had little data about the performance of their games and applications. Initially developers had to extrapolate data from revenue and download reports along with their placement on carrier decks. With the advent of the iPhone application store the line between mobile applications and web has become grey. Content discovery will continue to increase and the demand and usage of applications will significantly rise. The key metrics behind what the market overview is and how each subset of applications is being used and will drive key revenue strategies in the future. Those strategies are not just important to mobile developers and advertisers, investors, media companies and brands will all take their queues from data being brought back from these applications. We believe the power of search will eventually be eclipsed by the rise of analytics, both for the web and mobile environments.

What we do:

We are a mobile analytics and advertising platform; focused primarily on the iPhone and smartphone markets. We allow media companies, wireless application developers, and the advertising ecosystem access to our analytics and advertising servers. Our analytics library allows companies to track application usage, analyze the data, and optimize for better selling or monetization. The ad and campaign server allows companies offering free and paid applications the ability to either promote their application or game through another application, or to monetize their application by injecting advertisements into the user experience.

Sample Reports:

Application Dashboard New Users

Who we are:

AppLytics is founded by Silicon Valley mobile executives and veterans with nearly 20 years of cumulative experience. We have backgrounds in CDMA and GSM networks. We also have deep knowledge of BREW and J2ME, but we are particularly focused on the iPhone and smartphone markets. We believe these provide the quickest path of least resistance to wireless game and application developers and advertisers to finally making money in the mobile ecosystem with true market driven forces. Our analytics library is the most robust and stable in the industry. We are securing strategic partnerships in order to provide the ecosystem with the most scalable solution for iPhone and smartphone analytics and advertising.